Ultimate customer experience stands or falls with customer journeys
The customer journey: one of the first steps to create valuable creative campaigns. At Blast we believe that the focus should not be on the product, but on the 'customer journey'. If you make this journey transparent, you know how you can optimally respond to it yourself.
The constantly changing digital landscape has completely redefined both the customer journey and the challenges in communication with the customer. Many companies find it difficult to keep up with the changes, are constantly catching up and adapting their marketing campaigns to developments in the market. But once you know where the opportunities lie, you can truly turn a customer journey into a "journey of a lifetime".
Olaf Ouwerkerk, interim marketer, wrote a good article about it: https://www.marketingfacts.nl/berichten/ultieme-klantbeleving-valt-of-staat-met-customer-journeys